Since the USDA changed the standard of organic produce and livestock in 2002, consumer concerned with eating sustainably and ethically raised food have changed there habits to buy locally grown foods. Agribusinesses realized the potential for profit in the organic markets and shifted production to use minimun input techniques combined with large scale operations. The agribusiness changed the definitions of organic from being a fair and respectful way of farming to a set of standards. Adams and Salois named this new form of organic food “organic lite” because it lacks sustainability and stewardship. Consumers realized the changed standards and began buying locally grown foods because they desired healthy and environmentally conscious grown food. This article goes to show the power of consumers choice in determining the markets that will succeed.