Squeezed by Alissa Hamilton, published by Yale University Press removes the invisible curtain between consumers and the industrialized Orange Juice Industry. In the Orange Juice Industry, Hamilton notes, business and monetary growth justifies a lack of morals. Globalization and the very nature of competition has forced juice companies to retract their moral codes in order to continue to compete. Regulatory bodies such as the FDA do not protect your everyday consumer, unaware of the lies behind labeling and advertising. Words like “natural” and “real” are simply marketing ploy. Juice that is advertised as “real” could have been processed multiple times, natural flavors leached out due to sterilization and then added back in with flavor packets.