For Christmas this year, my brother, a single medical school student, was given a cookbook from my uncle who happens to work at a Barnes and Noble. The cookbook—very popular at Barnes and Noble according to my uncle—was A Man, a Can, a Plan: 50 Great Guy Meals Even You Can Make, presented by Men’s Health Magazine. My brother promptly returned it due to its unappetizing and unhealthy recipes along with its overly simplified language. A Man, a Can, a Plan is so obviously trying to be a “man’s cookbook” by creating recipes a second grader could follow and using verbs such as “dump” instead of “mix” or “combine.”
What seriously bothers me is the advertisement on the back cover of the cookbook: “If you want to build muscle, improve your sex life, and DO NEARLY ANYTHING BETTER, visit our Web Site at www.menshealth.com. I did visit their website and was immediately bombarded with the advertisement below.
What I can’t understand is how Men’s Health Magazine expects men to “shred fat” when they’re teaching them horrible eating habits. The 30-minute-or-less recipes in A Man, a Can, a Plan teach men to dump processed foods into a dish and bake it. If Men’s Health really wanted men to lose weight, improve their sex lives, and do things better, then they would avoid recipes with large amounts of saturated fat and sodium in them.
Men’s Health should be concerned with the actual health of its followers. Eating crappy foods and taking proteins powders etc. to get the body of the man in the advertisement won’t make a man healthy. Health comes from within the body, and a cookbook divided into the food groups of ham, chicken, fish, chili, beans, SpaghettiOs, veggies, fruit, and beer won’t help in being healthy from within—excluding the fruits and veggies of course. What is this cookbook saying about men in general? 50 Great Guy Meals Even You Can Make? I guess Men’s Health—in addition to knowing nothing about true health—also believes men incapable of any sort of creativity or competence in the kitchen? If my brother can be a doctor, he can certainly follow a standard recipe and learn his way around a grocery store.